Thank You Note Examples that will Explode your Business Growth
Thank you note examples could be the secret sauce to your business growth. Thank you notes are the most enduring form of gratitude. They're still the #1 source of referrals, loyal customers, & business growth.
Here are 3 thank you note ideas that will drive your business to new heights this year.
The Recency Thank You Note Example:
How recently did the given customer purchase from you?
The funny thing about recency is that you can and should use thank you notes to motivate both extremes.
You'll want to thank your most recent customers for joining the fold. In as personal and sincere of language as you can muster. Personal, informal, heartfelt language cuts through all the advertising noise of every day business life.
You'll also want to send thank you notes to the customers who have least recently ordered from you as well! This thank you note will serve to remind that distant customer of why they were happy to choose you in the first place. And that you still remember and appreciate their selection of your services.
Such simple and refreshing thank you notes will keep you top-of-mind, and bring customers back for more, sooner rather than later.
The Frequency Thank You Note Example:
You'll want to also acknowledge the customers that come back most regularly. These folks probably don't need prompting - they're already patronizing you more than anyone else! But all the more reason why they should be acknowledged and thanked.
This thank you note would focus on the pleasure you have in serving them regularly. And perhaps also ask questions about how you can serve more effectively. That way, you get better before they NEED you to get better.
You keep the relationship fresh by over-delivering on value.
The Monetary Thank You Note Example:
By now you have probably realized that I'm using the RFM (Recency, Frequency, Monetary) method of evaluating customer behavior.
In monetary, you want to send a thank you note to the customers who have spent the MOST with your business. Be they recent customers or not... be they frequent customers or not. These are the customers that will have the lion's share of impact on the continuity of your business. If they become recent and frequent customers - your business explodes overnight. If they go the other way - placing infrequent orders, you will have a much less predictable income stream.
Thank these businesses then, who have entrusted you with their hard-earned cash.
Gratitude Sells.
In a world where there is almost infinite choice for consumers, relationships matter. Human connections matter. And as such, the simple act of writing a thank you note, is immeasurably valuable. Some call it Relationship Marketing. Others even use the term Appreciation Marketing.
Regardless of what you call the act of writing thank you notes in your business, I can guarantee that it will transform your business. Imagine if people at every level of your company were empowered to write thank you notes, and to share thank you note examples?
Whether driven from the top-down, or bottom-up of your company, the act of writing thank you notes, and sharing thank you note examples, will have an immediate impact on your standing in the industry.
An important caveat is that you should give for giving's sake. That is - while this can be used to increase customer loyalty and customer retention, any giving that is primarily motivated by what you'll get out of it will ring hollow.
So be a happy giver.
Give a thank you note a day. Share thank you note examples.
It will change the way you see your customers (they're more than just names and numbers).
And as a side benefit, your business growth will explode.
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More on Relationship Marketing
Discover my #1 secret business weapon for Building Customer Loyalty [http://www.rat-race-escape-artists.com/customer-loyalty-concepts.html].
Demystify the writing and designing of effective thank you notes [http://www.rat-race-escape-artists.com/thank-you-note-examples.html] in a business setting.
Bolaji Oyejide
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