Acupuncture Marketing - How Direct Response Marketing Can Build Your Acupuncture Practice

If you are an acupuncturist looking to grow a high volume practice, I encourage you to master the art of direct response marketing. In my personal and coaching experience, this is the fastest way to attract new patients.

Direct response marketing means that you invite prospective patients to get some free information before they call you for treatment. For example, if you are running a Google AdWords campaign, a direct response approach would be sending web visitors to a landing page that encourages them to download a free report or audio that you have created that will educate them on what you do and how you can help them.

Or, if you are running a display ad, the whole purpose of the ad is to get the reader to go to your website and leave their name and email address in exchange for helpful information.

Acupuncture Marketing - How Direct Response Marketing Can Build Your Acupuncture Practice

What most acupuncturists do is run a typical display ad or Google AdWords campaign that sends someone to an online brochure. The prospect's only option in this scenario is to call your office or leave your website. Direct response marketing recognizes the importance of an intermediary step-as most people will NOT be ready to call you right away from an ad. You need to establish trust, build a relationship, and clearly show them that you understand their pain and that you can help them.

This is what your free article or report would focus on. For instance, my acupuncture website offers a free 35 page e-book. The main intention of my home page is to get someone to download this e-book so they can see if my style of treatment is a good fit for them and so I can encourage them (gently and skillfully of course) to pick up the phone and call me so we can discuss their needs.

Now, when people download this e-book they go on my email list which is a very important point. The bigger that list gets, the bigger your practice will get and the more your practice income will grow.

The first goal if the direct response approach is to generate a lead-not make a sale. You want that person to raise their hand and express interest, then qualify them through your information, and THEN have them pick up the phone and call you. Lead generation is what makes businesses thrive! If you understand this, you'll be way ahead of your competition.

Direct response marketing is a big subject to tackle, but I wanted to convey the importance of this marketing approach to you. Most acupuncturists waste their advertising dollars because they don't understand the psychology of selling and they create ad campaigns that are ineffective.

By mastering the direct response approach, you will likely never have to worry about bringing enough new patients in the door.

Acupuncture Marketing - How Direct Response Marketing Can Build Your Acupuncture Practice
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If you'd like more practice building help, get my free marketing kit at http://www.BuildYourDreamPractice.net It includes a free report, audio and 3 training videos.

Kevin Doherty is an author and business coach for acupuncturists around the world.