ACN MLM Business - Opportunity Or Scam?

ACN, Inc, is a network marketing company that provides consumers low cost telephone service, internet, wireless service, as well as digital and video phones. They have built themselves into a well-known MLM company, and claim to be the worlds largest direct seller of communication products.

ACN has also gained much attention for their income opportunity, and there are some very real concerns about starting or participating in an ACN business. In this article, we will go through and give an unbiased review of the pros and cons of doing an ACN business, and see if ACN is a great business opportunity...or a great scam.

1. ACN - The Good

ACN MLM Business - Opportunity Or Scam?

ACN was founded in 1993 by Greg Provenzano, Robert Stevanovski, Mike Cupisz, and tony Cupisz. They operate in 19 countries and have over 1,000 employees worldwide. The company itself has a pretty simple product line - low-cost telecommunication service, internet service (DSL, broadband, and dial-up) and other basic wireless services. They have experienced double-digit growth for the past few years, and claim to reap 0m in revenue annually. One of the more notable achieve of ACN is that they have gotten Donald Trump to publicly endorse them as a great business opportunity. So far, so good.

2. ACN - The Bad

Whether or not ACN is a good business opportunity, it is clear that Mr. Trump has no intention of starting an ACN business. Additionally, making RVP or SVP (the top positions in ACN) take considerably more work than finding 3 people...who find 3 people...who find 3 people...etc. etc.

The theory of growing an ACN business is that the representative will simply find a few people who are already using telecom service, and switch over to ACN because of the income opportunity. The picture is painted that the distributor can be paid off everyone in their neighborhood who has a telephone...which is most everyone. The problem comes with a marketing concept called positioning.

3. ACN - The Ugly

ACN, like many other MLM's, teach their distributors to leverage their "warm market", friends and family. However, when a new distributor comes talking to their friends and family about making a tremendous income with a business opportunity...and the distributor is not making any money...there is a credibility issue that occurs, and the distributor is positioned as a gopher for someone else's business.

Growing an ACN business can be a great opportunity. They appear to have a good service, but there are plenty of companies that have great products, and many people that market great products never make a dime. There are also plenty of terrible products that generate millions of dollars in revenue (anyone remember the pet rock?) The difference is the marketer, and their ability to target their market effectively.

In closing, I would say that starting and developing an ACN business is lucrative if you know how to effectively use the telephone, the Internet, and other effective marketing tools. It is not a scam, but like any business, success will be determined by the skill-set of the marketer. ACN is definitely not a lottery ticket or a stock option - meaning, you do not just buy in and wait for a payout.

If someone does not have the first clue on how to market effectively, then I would suggest they either learn how to be an effective marketer, or else just use ACN as a way to save a few bucks on your phone bill.

This article can be freely published on a website as long as it is not modified in any way including the author bylines and active hyperlinks.

ACN MLM Business - Opportunity Or Scam?
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Joshua Fuson is a professional marketer, and has marketed dozens of different products and services. He has participated in the generation of over million dollars of revenue in network marketing in past 4 years alone. To find out how, you can go... here

To learn more about growing an ACN business, you can go to The ACN Success Blueprint

ACN Inc Review - Can Direct Selling Telecommunications Push ACN to the Top?

ACN Inc, self proclaimed to be the world's largest direct selling telecommunications company operates in twenty countries across three continents. So if you are a network marketer in US, Europe or Asia Pacific, you would have definitely come across the opportunity to earn money as a distributor of this company's products. Whether you're an aspiring rep or already working as one in ACN Inc, you'll definitely find the following information useful to strengthen your income and get to be one of the top earners in this company. First, let's glance at the background of the company and then explore the income opportunity to find out how best to make money from ACNinc.

· ACN Inc - What's it about?

Four entrepreneurs, Greg Provenzano, Robert Stevanovski, Mike Cupisz and Tony Cupisz founded this company in Farmington Hills, Michigan in 1993 to offer local and long distance telephones, internet, wireless, satellite TV with DirecTV and Home Security. These products and services are sold through Multilevel Marketing, i.e, by hiring representatives to market products and recruit more distributors. This company claims to be different from other MLMs by offering reps a residual income for the work done.

ACN Inc Review - Can Direct Selling Telecommunications Push ACN to the Top?

· What is Residual income?

As a distributor for ACN, your commission is a percentage on your customer's usage value depending on the level in which you're placed. You earn a residual income for your service, that is, you earn money for as long as the customer uses the product. So once you've closed a deal, your client just has to use the service you've sold to allow you to earn. Tempting? Think again!

· Criticisms

If the income opportunity was really as lucrative as advertised, why should there be just a lukewarm response to this opening? Here are the reasons -

1. The payout offered is minimal. This is to enable the company to survive amidst heavy competition. This is hardly enough to get you more than a few hundred dollars a year.

2. You'll have to make an investment of 9 to join.

3. Though you get a commission based on your customer's usage, it's payable only when the minimum usage is 000.

4. As a previous employee pointed out, you earn more in ACNinc by recruiting people than by selling products.

5. The company trains you to target your "warm market", that is, friends and relatives to do your business. In a few days, you'll find that this market is not warm anymore. It gets embarrassing when people start avoiding you to escape the inevitable meetings and parties you'd otherwise take them to.

· So where does this leave us?

Don't lose hope. These criticisms don't mean ACN Inc is a wasted venture. In fact, there are lots of success stories within this Company in its life span of 15 years.

To be truly successful, you need go beyond the usual and tap your customer base innovatively. Project yourself to a global audience and reach people who are outside your warm market. The secret to this is going online. Is there a network that's larger than the internet? Get people to approach you with bookings. Adopt a new approach to marketing and conduct your business in style using the best tools in the net.

ACN Inc Review - Can Direct Selling Telecommunications Push ACN to the Top?
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Lawrence Tam has brought the best out of hundreds of Internet Marketers by helping them create wealth for their own network marketing business. Success in any network marketing business is built with knowing the secrets to online marketing like Facebook/MySpace, Twitter, Classifieds and many more. Get your F-R-E-E training mastering these marketing methods and many others at: Sponsor More In ACN Inc Online.

If you are serious about your future, you will want to go find out what really is the best ' MLM Opportunity '.

Integrated Marketing Communications - 5 Primary Communication Tools

Communication is always one of the most important and vital strategic areas of an organization's success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for your products or services raises a personal flag of concern. When communicating the value of your products or services, you want to focus on how they will benefit your clients.

When planning your strategy for Integrated Marketing Communication or IMC, you want to have dialogue with your customers by inviting interaction through the coordinated efforts of content, timing and delivery of your products or services. By ensuring direction, clarity, consistency, timing and appearance of your messages, conveyed to your targeted audience, these factors will help avoid any confusion about the benefits of your brand, through the connection of instant product recognition.

When looking at your marketing mix, you're examining price, distribution, advertising and promotion, along with customer service. Integrated marketing communication is part of that marketing mix included in your marketing plan. IMC strategies define your target audience, establishes objectives and budgets, analyzes any social, competitive, cultural or technological issues, and conducts research to evaluate the effectiveness of your promotional strategies.

Integrated Marketing Communications - 5 Primary Communication Tools

If companies are ethically planning, communicating, and following industry guidelines, they will most likely earn the trust of their customers and target audience. There are five basic tools of integrated marketing communication:

1. Advertising:
This tool can get your messages to large audiences efficiently through such avenues as radio, TV, Magazines, Newspapers (ROP), Internet, Billboards and other mobile technological communication devices. This method can efficiently reach a large number of consumers, although the costs may be somewhat expensive.

2. Sales Promotion:
This tool is used through coupons, contests, samples, premiums, demonstrations, displays or incentives. It is used to accelerate short-term sales, by building brand awareness and encouraging repeat buying.

3. Public Relations:
This integrated marketing communications tool is initiated through public appearances, news/press releases or event sponsorships, to build trust and goodwill by presenting the product, company or person in a positive light.

4. Direct Marketing:
This tool will utilized email, mail, catalogs, encourage direct responses to radio and TV, in order to reach targeted audiences to increase sales and test new products and alternate marketing tactics.

5. Personal Selling:
Setting sales appointments and meetings, home parties, making presentations and any type of one-to-one communication, to reach your customers and strengthen your relationship with your clients, initiate this IMC tool.

Decisions linking the overall objectives and strategies during the marketing planning phases help to evaluate and fine-tune the specific activities of integrated marketing communication. Before selecting an IMC tool, marketing, product and brand managers must look at social, competitive, legal, regulatory, ethics, cultural and technological considerations. One thing you want to avoid when activating the tools of integrated marketing communication is reaching inappropriate audiences and causing controversy. That could be damaging when trying to build brand awareness and encourage consumer spending with your company. When marketing managers examine the beliefs, emotions and behavior of their targeted audience towards their brand, they can influence their beliefs to achieve product awareness, by attracting attention to their promotional campaigns.

Integrated Marketing Communications - 5 Primary Communication Tools
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Kym Gordon Moore is a Creative Marketing Strategist and Public Relations Administrator for Moore 2 It Productions, a firm dedicated to coordinating cost-effective, creative strategic marketing packages for new small businesses and newly published authors. http://www.moore2itproductions.com She is the author of "Diversities of Gifts: Same Spirit," Co-Founder of Favorite Things for a CAUSE, a member of the American Marketing Association, American Authors Association and the North Carolina Writer's Network. http://www.kymgmoore.com

3 Door to Door Sales Tips For Better Selling

Door to door sales is a tough business involving a lot of walking, talking and what turns most people off; Rejection. Being rebuffed time after time after time can really make this type of selling very hard and if you are the kind of sales person that thrives on success they may be so few and far between that this becomes depressing and not worthwhile. There are many door to door sales tips and tricks used by great sales people but the real building blocks for success come from motivation, planning and persistence.

1. Motivation Tips

Staying motivated from street to street, door to door and day to day is an ongoing challenge. It is said this sort of sales is just a numbers game, the more you knock the more chances you have to get a sales and while this is true it is only a part of the truth. If you knock unsuccessfully for too long it can get to you and the next call you will not be as lively or persuasive, having high motivation and energy throughout the day is essential for being persuasive and making each call count. The first thing you must do is not take any rejection personally, you are in an industry where you are selling to people who are not actively looking for your product and do not know you are coming, the conversion rate of sales is very low and you must expect this. Just think that every unsuccessful call has enabled you to get to the next call that may be a winner quicker! Another way to stay motivated is to keep track of sales but do not keep track of unsuccessful calls, only focus on positives not negatives and you will find success comes more easily, celebrate each sale, revel in it and stay on top of your game!

3 Door to Door Sales Tips For Better Selling

2. Planning Tips

While this may be a numbers game not all calls are equal so the adage of more is better is somewhat false. Good planning and research can help you to find the most profitable calls to focus on instead of just calling on whatever doors come your way. That also being said too much planning and too little calling is also a recipe for disaster. Choose your locations well for your products, some areas simply will not generate the same sales as other due to demographics. Also the time of day you call is important, calling at the wrong time can lead to a wasted call. You must strike a balance between numbers and quality of calls for a good sales conversion rate.

3. Persistence Tips

Persistence can be a double edged sword; I was once told that the difference between a good sales person and a great sales person is persistence. However later I learned that the difference between a great sale person and an annoying harasser is but small degrees apart. While you must be persistent in sales there is also the danger of following dead end too far and wasting time. If there is no chance of a sale why continue to try to make them come around? If you are pressing too hard you simple put people off, the art of listening is more important in this situation or even just giving up. That right, persisting when the outcome will not change is not good! If you apply your persistence where it can get results you will go far but you must prioritise calls and customers quickly or be stuck in dead end avenues. Having more time for more calls can often yield better results than simply trying not to take no for an answer! Remember that door to door sales is about quality and quantity, sticking with a low quality call means you have no quality and you are missing out on more quantity!

There are heaps of other small tips you can use from your opening to your closing to overall door to door coverage. Keep in mind these overall concepts for running your territory and you will be able to increase your overall sales however and more door to door sales tips will come to you in the process of your work!

3 Door to Door Sales Tips For Better Selling
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A Glimpse of the Top Direct Selling Companies

Nowadays, in the age of computers, the consumer still gains from a personal and favorable means of procuring products. The Internet has turned out to be a vital constituent of direct selling - basically providing each direct seller a customer base that spans across the globe. The power of the Internet has empowered direct sellers and enabled them to recognize direct selling as a worthwhile method to perk up the quality of life, smooth the progress of social contact, arrive at definite income objectives, and sell goods they love. As a consequence, numerous direct selling companies have come to the convenience and advantage of the sellers and consumers, alike. Here are some of the top direct sales companies that are leveraging the international market.

Amway

Amway is a worldwide leader in direct selling, helping millions of people to live improved lives and recognize their dreams for themselves and their families. In over 80 countries, more than three million Independent Business Owners (IBO) are sharing business opportunities. Its endurance, strength, and global reach are tried and tested.

A Glimpse of the Top Direct Selling Companies

For over 45 years, Amway has made possible for people to have their own business. Originally well-known for direct selling of their household cleaning products, the Amway business opportunity is now buoyed up by an outstanding collection of hundreds of quality products that can only be procured through their IBOs.

Amway's success could be credited to the persistent launch of ground-breaking products, firm & secure development in and exceptional service for its sales partners and clients. Amway promotes over 450 exclusive products from its own core collection such as body care, cleaning materials, wellness products, cosmetics, and roughly 200 products from other trusted manufacturers.

Amway is a fraction of the Alticor group of companies, which produced retail sales of US.4 billion in 2005.

Avon

As a leading international brand and leader in fragrances, makeup, and anti-aging skincare, Avon persists to transfigure the commerce of beauty by launching modern, up-to-the-minute products through its patented technology. Its vision is to be the corporation that best appreciates and fulfill the service, product, and self-fulfillment essentials of women across the globe. Their commitment to reinforce women is not only linked with beauty but also fitness, health, financial independence.

This year Avon observes its 120th year anniversary of supporting the women of the world all new. Since 1886, it has been fostering ties with women, providing them an active income opportunity to pull off financial independence and change their lives.

Furthermore, its expansion vision includes expanding into new teritories, taking their goods and services to a lot more women.

Their latest beauty and wellness products are in sync with the expanding global health- mindful market and its call for such products. Avon has progressively improved sales in the past three years as they carry on in expanding their network of distributors worldwide.

Shaklee

For over 50 years, this company has been offering healthier life for everyone, and a better life for its partners in business. Being the leading natural nutrition company in the USA, is has also seen to it that making the planet healthier is pat of their job. This company emphasizes the significance of doing the parts of the people in making lives and the planet healthier, which then creates a major change in this world.

Shaklee offers environmentally-friendly household products, the premier quality natural nutrition and self-care products, and state-of-the-art air and water treatment systems that have allowed millions to enjoy life- not only the consumers but also its business partners.

Given the achievement of top direct selling companies, other companies are stepping up to get a foothold on the international market.

A Glimpse of the Top Direct Selling Companies
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Understand the Advantages and Disadvantages of Unrelated and Related Diversification

As a small business owner looking for business growth, a diversification strategy of acquisition can be very attractive. But you need to understand the differences between related diversification and unrelated diversification before you invest. To diversify in your business, your markets, or your products can be costly; therefore, invest in efficient diversification.

Typically businesses diversify through acquisition. Why diversify? The reasons need to be focused on quick growth and/or less expensive growth. However, conduct a strategic analysis to investigate whether or not the growth decision will result in a return on investment that is high enough to cover the risks associated with acquisitions.

What are the most efficient diversification strategies for your business? To diversify efficiently through acquisition means ensuring that you have built, or will build, strategies to increase your competitive advantage, to improve economies of scale and to improve your cost structure, to satisfy customers' needs quickly, or to achieve your business plan.

Understand the Advantages and Disadvantages of Unrelated and Related Diversification

Business owners need to assess the advantages and disadvantages of related or unrelated diversification.

Advantages and Disadvantages of Related Diversification:

A related strategy is when you add or expand existing products, services or markets. For example, an automotive dealership that buys a detailing business (cleans, washes, polishes cars - both inside and outside) has engaged in related diversification.

The advantage of this kind of related strategy is that it provides easier expansion: you already know the industry you operate in and you can leverage that knowledge.

The disadvantage of this strategy is that if there is a seasonal or cyclical downturn in the industry, you will feel the decline in both the dealership and the detailing business. The impact could be severe. There can also be issues with integrating two businesses, and with over-estimating the financial returns. Would it have been more cost effective to simply contract-out the detailing in the example above?

Advantages and Disadvantages of Unrelated Diversification:

An unrelated strategy is when you add new, or unrelated, products, services, or markets. For example, the same automotive dealership may decide to purchase the restaurant next door. There is no direct fit between the two businesses (although maybe employees and customers eat at the restaurant next door). The reason to buy the business is that the owner of the dealership wanted to get into a business that was dissimilar, had different seasonality, good potential for high returns (although the restaurant business has some high risk/high failure statistics).

The advantage of buying an unrelated company is that you reduce the risk of putting "all your eggs in one basket"; if the business, or the industry, is hit hard by the economy, or competition, or other success factors, then owning an unrelated business may help to offset the slump. In this example, you can also control some of the customer base for the restaurant (e.g. give your automotive customers waiting for a service a coupon for the restaurant).

Why invest in unrelated diversification? Because you may be able to invest in a new product or new market that has "peaks" when your business has "valleys". Many businesses have seasonality highs and lows; if you can acquire a business that has a high when your business has a low, you can offset the low periods. Or the unrelated diversification investment may bring with it cost efficiencies (such as subletting some of your office or plant space to the new business; or sharing/consolidating some of the administration costs of running a business - human resources, accounts payable and receivable, shipping and warehousing, sales, and more). Increased profit potential drives an investment in unrelated acquisition.

Understand the Advantages and Disadvantages of Unrelated and Related Diversification
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To find out more about efficient diversification and how to assess the risk and reward of diversifying, please visit Diversification as a Strategy.

Kris Bovay is the owner of Voice Marketing Inc, a business and marketing services company. Kris has 25 years of experience in leading large, medium and small businesses. For more small business resources and services visit More For Small Business Copyright 2008 - 2009 Voice Marketing Inc.

Promotion "Above the Line" and "Below the Line"

Promotion can be loosely classified as "above the line" and "below the line" promotion. The promotional activities carried out through mass media like television, radio, newspaper etc. is above the line promotion.

The terms 'below-the-line' promotion or communications, refers to forms of non-media communication, even non-media advertising. Below-the-line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in fmcg products, but also for industrial goods.

Some of the ways by which companies do BTL (below the line) promotions are by exhibitions, sponsorship activities, public relations and sales promotions like giving freebies with goods, trade discounts given to dealers and customers, reduced price offers on products, giving coupons which can be redeemed later etc.

Promotion "Above the Line" and "Below the Line"

BELOW THE LINE SALES PROMOTION

Below the line sales promotions are short-term incentives, largely aimed at consumers. With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. This has led to a shift from the regular media based advertising.

A definition of below-the-line sales promotion given by Hugh Davidson:

'An immediate or delayed incentive to purchase, expressed in cash or in kind, and having only a short term or temporary duration'.

Methods of below the line sales promotion

1. Price promotions

Price promotions are also commonly known as" price discounting". These can be done in two ways:

(1) A discount to the normal selling price of a product, or

(2) More of the product at the normal price.

Price promotions however can also have a negative effect by spoiling the brand reputation or just a temporary sales boost (during the discounts) followed by a lull when the discount would be called off.

2. Coupons

Coupons are another, very versatile, way of offering a discount. Consider the following examples of the use of coupons:

- On a pack to encourage repeat purchase

- In coupon books sent out in newspapers allowing customers to redeem the coupon at a retailer

- A cut-out coupon as part of an advert

- On the back of till receipts

The key objective with a coupon promotion is to maximize the redemption rate - this is the proportion of customers actually using the coupon.

It must be ensured when a company uses coupons that the retailers must hold sufficient stock to avoid customer disappointment.

Use of coupon promotions is often best for new products or perhaps to encourage sales of existing products that are slowing down.

3. Gift with purchase

The "gift with purchase" is a very common promotional technique. In this scheme, the customer gets something extra along with the normal good purchased. It works best for

- Subscription-based products (e.g. magazines)
- Consumer luxuries (e.g. perfumes)

4. Competitions and prizes

This is an important tool to increase brand awareness amongst the target consumer. It can be used to boost up sales for temporary period and ensure usage amongst first time users.

5. Money refunds

Here, a customer receives a money refund after submitting a proof of purchase to the manufacturer.
Customers often view these schemes with some suspicion - particularly if the method of obtaining a refund looks unusual or onerous.

6. Frequent user / loyalty incentives

Repeat purchases may be stimulated by frequent user incentives. Perhaps the best examples of this are the many frequent flyer or user schemes used by airlines, train companies, car hire companies etc.

7. Point-of-sale displays

Shopping habits are changing for the people living in metropolitan cities. People prefer big retail outlets like Big Bazaar to local kirana stores. Most of the decisions of buying are taken by the virtue of point-of-sale displays in these retail outlets.

SOME INTERSTING EXAMPLES OF BTL PROMOTION

Most of the big brands are following the suit of BTL promotion because of rising prices of media based promotion, advertising clutter and increased impulse purchasing.

Some of the interesting examples are:

Most of the educational institutes like career launcher, Time and PT are holding informative workshops and free tests for students which give a direct interaction of these institutes with the target customer and hence a suitable platform to sell themselves.

Ring tones and music videos on cell phones are helping the entertainment industry to promote for a music video or a movie for dirt-cheap rate as compared to media promotion.

Various companies sponsor sport events to promote their brand, but nowadays media companies like Hindustan Times are holding weekly events through out the country in which companies can put up their stalls, display banners and posters and arrange for some fun activities. These events give the companies a platform at very low price to promote their brand and increase visibility among target consumer. These companies also give discount coupons to winners in the games, which in turn boost the sales of the products and ensure that first time users try these products as well.

Pepsi organized an inter school cricket event for 425 schools across 14 cities which did wonders for the company by promoting the brand amongst the right target customer for almost no cost.

Most of the pharmacy companies do BTL promotion by getting shelf space through doctors to display their products or by giving away free calcium tablets again through doctors, knowing that for a patient a personal advise from a doctor would hold more value as compared to a commercial advertisement.

Another interesting BTL promotion was by NIKE, an athlete dressed up in Nike sportswear could be seen jogging on an elevated treadmill for the whole day on National Highway 8, Delhi.

BTL promotions are gaining popularity among all big companies nowadays considering their effectiveness because of the "individual customer promotion" at a price, which is much lesser than the normal media promotions.

Promotion "Above the Line" and "Below the Line"
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Mr. Amarendra B. Dhiraj is a frequent speaker at internationally renowned global events, CEO/CTO/CIO Roundtables, Technology Conferences and Symposiums. He hosted and organized the Executive Technology Leadership Forum. He specializes in strategy, innovation, and leadership for change. His strategic and practical insights have guided leaders of large and small organizations worldwide.

Amarendra Bhushan has been named to lists of the European Management Guru and is named as “Europe's youngest management Guru” and one of the “Top most influential business thinkers in the world”. http://www.theerce.com, http://www.indogreek.org The Economic Times, CNBC, moneycontrol

Acupuncture Marketing - How Direct Response Marketing Can Build Your Acupuncture Practice

If you are an acupuncturist looking to grow a high volume practice, I encourage you to master the art of direct response marketing. In my personal and coaching experience, this is the fastest way to attract new patients.

Direct response marketing means that you invite prospective patients to get some free information before they call you for treatment. For example, if you are running a Google AdWords campaign, a direct response approach would be sending web visitors to a landing page that encourages them to download a free report or audio that you have created that will educate them on what you do and how you can help them.

Or, if you are running a display ad, the whole purpose of the ad is to get the reader to go to your website and leave their name and email address in exchange for helpful information.

Acupuncture Marketing - How Direct Response Marketing Can Build Your Acupuncture Practice

What most acupuncturists do is run a typical display ad or Google AdWords campaign that sends someone to an online brochure. The prospect's only option in this scenario is to call your office or leave your website. Direct response marketing recognizes the importance of an intermediary step-as most people will NOT be ready to call you right away from an ad. You need to establish trust, build a relationship, and clearly show them that you understand their pain and that you can help them.

This is what your free article or report would focus on. For instance, my acupuncture website offers a free 35 page e-book. The main intention of my home page is to get someone to download this e-book so they can see if my style of treatment is a good fit for them and so I can encourage them (gently and skillfully of course) to pick up the phone and call me so we can discuss their needs.

Now, when people download this e-book they go on my email list which is a very important point. The bigger that list gets, the bigger your practice will get and the more your practice income will grow.

The first goal if the direct response approach is to generate a lead-not make a sale. You want that person to raise their hand and express interest, then qualify them through your information, and THEN have them pick up the phone and call you. Lead generation is what makes businesses thrive! If you understand this, you'll be way ahead of your competition.

Direct response marketing is a big subject to tackle, but I wanted to convey the importance of this marketing approach to you. Most acupuncturists waste their advertising dollars because they don't understand the psychology of selling and they create ad campaigns that are ineffective.

By mastering the direct response approach, you will likely never have to worry about bringing enough new patients in the door.

Acupuncture Marketing - How Direct Response Marketing Can Build Your Acupuncture Practice
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If you'd like more practice building help, get my free marketing kit at http://www.BuildYourDreamPractice.net It includes a free report, audio and 3 training videos.

Kevin Doherty is an author and business coach for acupuncturists around the world.